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Search engine optimization, or SEO, helps your brand find its target audience. The search engine optimization of your site effectively does the market research and the marketing for your company. By locating the people whose interests are relevant to your company and by putting your site at or near the top of the results, your message will be delivered to the most people. One major factor in determining the effectiveness of SEO is the reputation of the IP address on which your site resides. Your site’s page-response time is another. Problem Depending on your web hosting plan, multiple sites can be sharing a single IP. Now this isn’t always bad. If a dubious website on your IP practices spamming or hosts distasteful content on their site, the IP can become blacklisted and all sites associated with the IP will be undiscoverable through search engines, like Google. Some regions censor websites by their IPs, rather than by domain names, meaning your website could be un